What is Digital Marketing in the Clearest Definition?
Have you noticed the phrase “digital marketing” or what is digital marketing being bounced around a lot more lately? Me too. I am not one of those, but my curiosity was peaked after seeing it so many times, and it sounded so terribly difficult for anyone new…. so I thought I would do a bit of research. The thing is, it seems to mean many things to many people these days.
Digital Marketing appears to involve an awful lot of techno knowledge. Testing, optimization, content management, SEO, Mobile Marketing, Google Analytics, Brand Strategy and more and more. Whew, that is enough to send anyone running back out the door they just came in.
Digital Marketing Strategies and a Definition
Digital Marketing Strategies are used by many internet gurus and businesses. So, exactly what is Digital Marketing and what about Digital Marketing Strategies? Is it complicated to learn and earn an income with this? A lot of questions and ones that we will address here today so you can get a clear understanding.
When I see ‘digital’ I think of technology and phones first. What do you think of?
Let’s address the Term Digital marketing first.
Digital marketing is an umbrella term for the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium. Most noteworthy this is according to Wikipedia.
Here is my favorite way to look at it and it’s not the Webster dictionary or Wikipedia
Digital marketing is any way that we, as marketers, use any digital media to influence our readers. Whether that’s using the free stuff – search, social, etc. – or the paid stuff – PPC, display advertising, social ads, in game advertising, etc. The real trick is to be effective and engage with your content.
With people now using digital devices instead of going to physical shops, it is becoming an extremely popular way to do business. Seems like the young, older, somewhere in the middle and all with different incomes are looking to the digital marketing strategies as their hope for a better future.
What is Digital Marketing Strategies?
In short, and in plain English that anyone can understand, ‘digital marketing strategies are used by companies large and small to drive visitors and convert customers into buying or joining them using the Internet or any digital object.’
Most of all, phones, tablets, Ipads. And of course, Laptops and social media.
So, let’s continue to break this down a bit for you. Digital marketing strategies are used in:
- email marketing
- web designer
- online training
- affiliate marketing
- social media
Therefore, if you want to have a look at this without the ‘Rose Colored Glasses’, the ones they would like you to wear, it comes down to a couple of very clear and SIMPLE definitions.
- Digital marketing is anything to do with generating online business.
- The tools we learn and use to set up any business today.
Here is a phrase I found doing some research for you on this clever subject. ” Do What You Love and create a profitable digital marketing business.”
It is basic knowledge that some people like to make all of this sound complicated so you don’t think you can do it! At Wealthy Affiliate, we phrase it a little differently. Do what you love and the money will come to you. It is only as difficult as you want to make it.
Find what you are passionate about and what you love to share with others. It’s Called A Niche!!
What is the Niche Relation to Digital Marketing Strategies?
First of all, what is a Niche? This is a product or service that a person or persons are looking to purchase or find help with. An example of a niche is weight loss. Another is Beauty Care. What you need to be careful with is breaking things down within your niche so it is not too broad.
I used the example, beauty care as a niche but really this is way yy to broad! You need narrow the field into say, anti-aging skin care or Lipsticks and blush. From there you will do your research and post about the different kinds of anti-aging products, natural products or lipsticks and how they are made etc. You can do comparisons for your readers as well as price. Same as creating reviews.
Most of all, it is a wide open field and if you love this kind of thing it will be easy for you. You can compare and let people begin to see you as the expert in your field.
Now, that Relationship, we talked about!
Digital Marketing Strategies and a niche come together when you make the right decisions to have your company be successful online. In other words, you need to know:
- what to do
- and where.
A crucial step for so many starting out online is taking your ‘business’ seriously. Treating it like a business and not a hobby. I think more people miss this than we know and could be one of the main causes of so many failures in online business.
Consequently, things can get pretty fuzzy when you start to lose focus. The ‘why’ behind why you started this in the first place is almost always lost. When you realize this is happening it is fixable. First of all remember the what, how and where. And finally, Keep it simple.
Here is a Tool Kit on Digital marketing strategies
Most companies want you to think that you need more and as a result, each one will cost you another dollar of your hard earned money. Not only that, you will be jumping from one site to another as you TRY and Implement the strategies laid out. Due to a lot of trickery they use, you will be overloaded with ‘stuff’ you don’t really need.
Grain of Salt is Required to continue. This is the
suggested list by some online marketers indicating you need to buy these before you can even begin.
And remember, this is a short list! There were as much as between 4 and twelve different categories on digital marketing strategies you needed to look at within each of these below! I am not kidding!
- Ebooks on Digital marketing strategy
- Online training
- How to videos
- Marketing templates
- Tools and software
- Websites & Blogs
There Is a Simpler way to Learn
As a result, I am so happy to tell you that yes, there is a simpler way to learn. It is a training platform I found in 2016 and in addition, was the best thing for me. And by the huge numbers in the community, it also appears others feel the same way.
Finally, a training platform that says it is exactly as it is. Also, you will not find any hidden agendas or sneaky suggestions that will fool you into joining. Plus, everything you need is available under one roof.
Training modules, free websites, free trials, ONE upgrade only! Therefore, if you are tired of being taken advantage of or you have reached a critical point and you know you must take action, below ⇓is the place to change it. And remember No CC required when registering.
Well, look at that! You have reached the end where I ask you to share your thoughts in the comment section. ♥Love, love likes and love shares and could really use some of that love here today. So, would you like to share some of that love with your friends today? Thank you. You are an awesome one click wonder!