A simple Explanation of what Affiliate Marketing Is
Affiliate marketing is about relationships. It relies on a relationship between a merchant (ie. Retailer) and you, the affiliate/publisher, as well as a relationship between you and the consumers/customer. When you promote the merchant’s product or service offerings (on your blog, website, social media feed, etc.) and a consumer makes a purchase of a product/service from the brand based on your promotion, the merchant pays you a revenue share of the sale that you generated.
Compensation can include join incentives; special discounts or one-time offers to help you become more familiar with the merchant’s brand; product giveaways; blog post bonuses; and, of course, commissions. Commissions are the most lucrative. This is how you monetize your blog.
Who and What is an Affiliate?
Affiliates may be individual bloggers, publishers, people looking to supplement their income, those selling their own products, as well as companies. Examples include:
⦁ Content/blogging sites
⦁ Coupon sites
⦁ Deal sites
⦁ Loyalty/reward sites (i.e. Ebates)
Who Can Become an Affiliate?
Anyone with a computer and a desire to earn extra money working from home.
- stay at home Moms
- those in MLM and Direct Sales ( this is where you brand YOU first, not your product)
- people with a disability that does not allow them to work outside the home
- and really anyone with a desire to learn and share with others passively
How do affiliates get paid?
As mentioned above, as an Affiliate you will be compensated in a variety of ways, which are determined by the merchant. The most common are pay-per-sale, pay-per-lead. Affiliates only get paid when their promotional efforts actually result in a transaction. Most often, all payments earned by affiliates are paid out through the third-party network the program is hosted on. Commissions range from a low 8% to a much higher at 15% and 20%. These are called commission rates.
Is there a cost associated with signing up for an affiliate program?
There is no cost for signing up as a partner to promote a brand through their affiliate program. You can sign up for as many programs as you would like across any affiliate network at no cost to you. There is no product to purchase, no stock or mail outs required.
What kinds of companies offer affiliate marketing programs?
There are thousands of companies that offer affiliate programs — from large retailers (Target, Adidas, eBay, Amazon and even Walmart) to small niche retailers. It’s estimated that over 80 percent of brands utilize affiliate marketing to drive sales. There are also companies that resemble MLM but are in fact, affiliate offers. Not everything in affiliate marketing is from Amazon.
Establishing A website and getting started.
It is highly recommended that you have a blog or website set up with some content. It is possible to register a site that is not live, but it’s important to understand that most merchants look to partner with affiliates who do have an established blog/website with a good network of readers/visitors. They want to work with affiliates who have a track record of providing high-quality content to a targeted, loyal audience that’s relevant. You need to get this part established before applying to individual companies.
For example, if the merchant sells women’s jewelry and your blog is mainly targeted at men who love grilling and fishing, then that affiliate program will not be a good fit. If you have an established social media following, most programs will accept you and allow you to post affiliate links on social media pages you own or operate.
Another is Shopify on Facebook, which is becoming increasingly popular. If you prefer social media to blogging or building a website this is your next best thing. This does have a monthly fee but some find it well worth the cost.
How does an affiliate know what brands to partner with when starting out?
It’s important in affiliate marketing for people to align themselves with a brand that they are familiar with, are passionate about, and that relates to the content that they share on their blog or website. For example, an avid runner who has a site dedicated to fitness and health might be a great fit for a brand like Adidas or Reebok. If for example, your site is beauty or fashion related, you will want to pair up with Stella & dot and or Fashion Mia as two examples. It’s important that what an affiliate is writing about is relevant to the brand they are promoting.
Where do You find Affiliate Marketing Partners?
There are a few of these sites but I have found that SaleAShare and Rakuten are very helpful and have oodles of programs for you to choose from. Amazon allows for you to set up a page on your site called your A Store. Very cool as you can display many items on one page. You might be very surprised at just how many companies are listed that you could affiliate yourself with.
How Do You Learn How to Set Up Your Own Site?
There are a few programs that will teach you exactly what you need to do to set up and be successful. This is not going to be a 15 or 30-day process. To do it right and BE successful you will need at least 6 months. I tell you this because if money is an issue you want to be careful where you go to get this learning. My favorite and least expensive is Wealthy Affiliate University. I found them accidentally as the program I had initially joined was 3 times more and was not teaching me what I needed. LoL…..now I know.
My # 1 Shout Out Goes To…………
Everything you need is here under one roof. The training is simple, easy to follow and implement. When you have no idea how to do this but in your heart, you know your desire is to accomplish something. Your new home is here in Affiliate Marketing at Wealthy Affiliate.
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